With so many people dashing in and out of KFC outlets, and lingering over meals, it was hard to fathom that KFC’s in-store radio — KFC Radio — was not hogging the limelight. Our task therefore was to bring in a circus of lively interaction, and turn up the volume for people to hear! We planted a Facebook app for fans signalling the nationwide hunt for a RJ to helm Radio KFC. The app was replete with an easy-to-use virtual recording console — a few tweaks and tabs would record an entrant’s introduction and entire voice demo! If you preferred to dial for an actual audition, a Voice Response number, allowing users to record a demo over the phone if they so desired. Imagine with a total of 3,000 entries and 3,000 voices, we felt like God on the receiving end!