KFC’s Krushers had already marked the ‘Now’ but not the ‘How’, so we encouraged users to get up and feel the real rush with an interactive app on Facebook and Youtube. Empowering a single Krusher with the ability to make people lose track of time — several entrancing scenarios played out to transport the user with one sip! All you had to do was drag and drop one of the three Krushers flavours — Choco Lash, Strawberry Smoothie and Virgin Mojito — to a character, and disrupt an absolutely boring library setting with the essence of the drinks exciting flavour! With each flavour came a unique and exhilarating experience, plus awareness on the different Krushers available. The video received a total of 1.5 lac views across the two social networks and spread the Krushers vibe with a chilling breath of fresh air!