KFC Krushers are more than just a beverage, they’re an amazing multi sensory experience. In order to take Krushers "Someday vs Today" proposition onto the digital medium, we created "Krushers Komic" - an interactive storytelling experience on Facebook which allowed fans to become superheroes of their own comic books, choosing between "Someday" and "Today". To customize the experience, users could upload their images to the sketches in the storyline and add dialogues entirely scripted by them, truly making them the star of the activity. Over 10,000 superheroes were created in a span of just ____days. The campaign was also featured in popular online publications including social samosa and lighthouse insights.