KFC Taste That You Can Trust

KFC Taste That You Can Trust

KFC on social media platforms, already had a high rate of customer-brand interaction. In order to expand its outreach, we created a microsite as the one-stop KFC query forum, a link-back covering the most asked questions as well as providing useful information and interesting facts about the food and various processes. The positioning — KFC as a Taste That You Can Trust — was further strengthened when myths surrounding KFC food were busted once and for all. The microsite, backed with warm & welcoming imagery, and simple scroll plus tab options, gives it a friendly and approachable vibe.