To allow the idea of a life relieved off bulky wallets, loose change and cash-strapped situations — to appeal to their customers — ICICI Bank prompted the hashtag #LiveWithoutCash. And in doing so, subtly drove the usage of their Debit & Credit Cards. Blink created a microsite with a young, fun and relatable interface — spearheaded by a central figure, Cashvenger, and six characters defined by their spending habits. Each character comes with a tale of transformation, converted to cashless living by Cashvenger. All-in-all, the microsite is a portal to a cash-free zone for customers to discover and reap the benefits of evolutionary living!