If pictures are worth a thousand words then stickers are worth a million. When we were asked to build a pre-buzz campaign for the release of the Prime Video Exclusive Stand Up of Zakir Khan’s Kaksha Gyarvi, we thought lets make the campaign a little more fun using pop culture elements and innuendos that the audiences can relate to. Zakir Khan as an established comedian caters to a massy audience and most of his fans align themselves with the specific lingos that Zakir Khan uses on a regular basis when addressing his audience. Thus we created a set of funny stickers representing the various moods and famous dialogues delivered by the comedian in the likes of “Bhai”, “Sakht Launda”, “Isme Kya Problem Hain?” etc. The stickers were an instantaneous hit among Zakir Khan’s audiences where it was forwarded and re-shared thousands of time in a period of just two days and this eventually helped us to successfully execute a complete experience driven campaign.